Portfolio

Projects

A selection of automation, ecommerce, WordPress, and integration projects built to solve real business problems. Browse recent work, see the challenge behind each project, and how the solution was implemented.

AI Chat Qualification Assistant
February 7, 2026Bill Higham Marine

AI Chat Qualification Assistant

Problem / case

The business was losing time answering repetitive questions and manually filtering unqualified leads.

Solution

Created an AI chat assistant that handled common questions, collected lead details, and passed qualified inquiries into the next workflow step.

WordPress Speed and Cleanup Project
January 10, 2026Bill Higham Marine

WordPress Speed and Cleanup Project

Problem / case

A WordPress site felt slow, bloated, and harder to maintain, which hurt both user experience and credibility.

Solution

Optimized the site structure, improved front-end performance, and cleaned up the setup so the site became faster and easier to manage.

Facebook Lead Handling/Nurture Automation (GHL)
September 20, 2025Bill Higham Marine

Facebook Lead Handling/Nurture Automation (GHL)

Problem / case

A service business needed leads from forms and ads to move into the CRM, trigger follow-up, and assign sales actions without manual updates.

Solution

Built an automation flow that captured lead data, updated pipeline stages, triggered follow-up messages, and alerted the team when action was needed.

Make.com Booking and Reminder Workflow (Make.com -> GHL)
March 28, 2025Bill Higham Marine

Make.com Booking and Reminder Workflow (Make.com -> GHL)

Problem / case

Company's leads mostly come from email messages, and they needed a way to automatically capture those inquiries, send booking confirmations, and follow up with reminders without manual effort.

Solution

Built a Make.com automation to filter out real leads and route them to the appropriate team members via CRM Pipelines.

Website Development and Maintenance (Wordpress)
February 12, 2021AET Solar

Website Development and Maintenance (Wordpress)

Problem / case

The website of AET Renewable Power suffered from performance inefficiencies, unoptimized assets, and a cluttered structure. These issues led to slow page load times, inconsistent user experience across devices, and increased difficulty in maintaining and updating content—ultimately impacting user trust and engagement.

Solution

Redesigned and optimized the website by streamlining its structure, reducing unnecessary plugins and assets, and improving front-end performance. Implemented performance best practices such as optimized media, caching strategies, and cleaner code architecture. The result is a faster, more responsive, and maintainable website that enhances user experience and strengthens the company’s digital presence.